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Welcome
Marketers constantly struggle to develop effective social media programs. They try everything; facebook, twitter, contests, ratings and blogs but their fundamental approach is often artificial, and overly controlled or even worse totally random. Social Media Judo will show you proven methods and techniques for businesses to interact with influencers and communities with maximum efficiency and effectiveness. This book helps answer marketing and social media’s most prevalent questions: How do I measure social media return on investment (i.e. show a return)? What are the social media best practices? How do I best manage my/our time spent with social media? Read more
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About the Authors
Ivy Worldwide started in 2006 with three people, two from AMD and one from Microsoft working towards a common goal; the launch of Vista. The three were tasked with finding non-traditional means of driving demand. Chris Aarons and Geoff Nelson from AMD were responsible for PR and marketing while Nick White was driving Microsoft’s Vista community of bloggers. Read more
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Excerpt from the Book
At Ivy Worldwide, we've orchestrated some
of the most successful word-of-mouth marketing programs in
the last few years, but we had to survive one of the worst car
wrecks of a campaign to get there.
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$19.95 / Perfectbound
ISBN: 9781608448852
176 pages
Also available at fine
bookstores everywhere
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